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Brand image and store image are similar concepts.
Self-efficacy
An individual's belief in their own ability to complete tasks and achieve goals.
Self-esteem
An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.
Self-actualization
Self-actualization is the realization or fulfillment of one's talents and potentialities, considered as the highest need in Maslow's hierarchy of needs.
Two-factor Theory
A psychological theory proposed by Herzberg that suggests job satisfaction and dissatisfaction arise from two different sets of factors: motivation and hygiene factors.
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