Consumers Who Browse And/or Purchase in More Than One Channel

question 27

Multiple Choice

Consumers who browse and/or purchase in more than one channel are known as _____.

• A) cosmopolitan
• B) multi-channel shoppers
• C) multi-taskers
• D) market mavens
• E) opinion leaders

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Definitions:

Structured

Organized and planned in a clear, orderly, and systematic manner, often referring to activities, methods, or organizations.

Going Dutch

A practice where each person pays for their own expenses during a date or outing, rather than one person covering for all.

Mail-Order Brides

Women who list themselves in catalogs or on websites to be selected by men for marriage, often involving long-distance, cross-cultural relationships.

Subservient Homemaker

A traditional role often attributed to women, where they prioritize domestic tasks and family care over personal ambitions or employment outside the home, reflecting historical social norms.