Sales of Additional Items to Customers Who Came to Purchase

question 81

Multiple Choice

Sales of additional items to customers who came to purchase an advertised item are referred to as _____.

• A) incremental sales
• B) spillover sales
• C) marginal sales
• D) sales plus
• E) impulse sales

Recognize various types of unemployment (frictional, structural, cyclical).

Compute changes in the unemployment rate and interpret its implications.

Identify periods of significant economic changes post-1945.

Distinguish between demand-pull and cost-push inflation.

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Definitions:

Promotional

Related to activities that are intended to advertise or market something, typically through various forms of media, events, or offers, to increase awareness or sales.

Initial Development Costs

Refers to the expenses incurred during the preliminary phase of creating and designing a new product or service.

Brand Insistence

Brand Insistence is the loyalty stage at which a consumer strongly prefers a specific brand over all other brands and will seek it at any cost or inconvenience.

Marketing Intermediaries

Entities involved in the distribution chain that helps in moving products from producers to consumers, such as wholesalers and retailers.