Brand Image and Store Image Are Similar Concepts

question 71

True/False

Brand image and store image are similar concepts.

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Definitions:

Self-Discipline

The ability to control one's feelings and overcome one's weaknesses; the ability to pursue what one thinks is right despite temptations to abandon it.

Conscientiousness

A personality trait characterized by being diligent, careful, thorough, self-disciplined, and responsible.

Openness to Experience

A personality dimension describing individuals who engage in open and imaginative thinking, are curious, and appreciate new experiences.

Intellect

The ability to learn, understand, and apply knowledge, often seen as a component of intelligence.