Most Purchases in Supermarkets Are Planned

question 79

True/False

Most purchases in supermarkets are planned.

---

Definitions:

Lifetime Value Analysis

A comparison of the costs of retaining customers and the costs of acquiring new customers, to determine how much money each type of customer requires.

Retaining Customers

Strategies and activities that a business uses to prevent customer defection and to maintain long-lasting relationships with them.

Acquiring New Customers

The process of gaining new consumers or clients for a business's products or services, often involving marketing and sales strategies.

Recency-Frequency-Monetary Analysis

A marketing analysis tool that categorizes customers based on their recent purchases, how often they purchase, and how much they spend.