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Which PRIZM segment consists of consumers who are evolving into older "empty-nester" couples as their children grow up and leave home; live in older, stable neighborhoods with pools and patios in their backyard; and are white-collar professionals?
Expected Future Cash Flows
The projected amount of money a company expects to receive and pay out over future periods.
Risk
The exposure to potential financial loss or gain, often measured by the variability of returns.
Limited Liability Protection
A legal structure that shields a company's owners from being personally responsible for the company's debts or liabilities.
Corporate Form
A legal business structure recognized in many jurisdictions allowing the company to operate as a separate legal entity apart from its owners, providing limited liability and ease of ownership transfer.
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