Selecting the Optimal Alternative, Minimizing the Decision Effort, and Maximizing

question 98

Multiple Choice

Selecting the optimal alternative, minimizing the decision effort, and maximizing the ease with which a decision can be justified are examples of consumer _____.

• A) metagoals
• B) rational goals
• C) evoked goals
• D) affective goals
• E) primary goals

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Definitions:

Consumer Purchase Decision Process

The stages a consumer goes through before, during, and after making a purchase, including recognition of need, information search, evaluation, purchase, and post-purchase evaluation.

Sociocultural Influences

Factors that affect consumer behavior and trends, which include social, cultural, and ethnic backgrounds.

Consumer Purchase Decision Process

The stages a buyer goes through, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Self-Preservation

The natural or instinctive tendency to act in a manner that ensures an individual's survival and well-being.