Which Decision Rule Requires the Consumer to Rank the Criteria

question 97

Multiple Choice

Which decision rule requires the consumer to rank the criteria in order of importance, and then the consumer selects the brand that performs best on the most important attribute?

• A) conjunctive
• B) disjunctive
• C) lexicographic
• D) elimination-by-aspects
• E) compensatory

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Definitions:

Menstruation

The monthly process in which the uterus sheds its lining, resulting in bleeding through the vagina, in women and female mammals.

Depression

A common and serious medical illness that negatively affects how you feel, the way you think, and how you act, characterized by feelings of sadness or a loss of interest in activities.

Irritability

A state of increased sensitivity to stimuli resulting in easy annoyance or anger.

Psychoactive Drugs

Chemical substances that affect the mind, mood, and other mental processes.