Gwen Is an Elderly Lady and Is Participating in a Market

question 28

Multiple Choice

Gwen is an elderly lady and is participating in a market research study. The researcher asked her to describe the criteria someone who needs adult diapers might use to evaluate alternatives. The researcher was not asking Gwen what criteria she would use, but rather, the criteria Gwen thinks someone else would use. Which type of technique is this known as?

• A) tangible technique
• B) intangible technique
• C) projective technique
• D) perceptual mapping
• E) conjoint analysis

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Definitions:

Divisional

Pertaining to a type of organizational structure where operations are segmented based on products, services, markets, or geographies, each with its own management.

Organizational Structure

Describes the way in which a company arranges its lines of authority, communications, rights, and duties.

Geographic Regions

Large areas of land distinguished by geographical features, cultural identity, or political boundaries.

Chain Of Command

Denotes the formal line of authority, communication, and responsibility within an organization, typically seen in military and structured organizational contexts.