Which Decision Rule Establishes a Minimum Level of Performance for Each

question 1

Multiple Choice

Which decision rule establishes a minimum level of performance for each important attribute (often a fairly high level) and says that all brands that meet or exceed the performance level for any key attribute are considered acceptable?

• A) conjunctive
• B) disjunctive
• C) lexicographic
• D) elimination-by-aspects
• E) compensatory

---

Definitions:

Mental Simulation

The cognitive process of imagining or projecting oneself into different scenarios or situations to forecast outcomes or understand phenomena.

Elimination by Aspects

A decision-making process where alternatives are discarded based on the lack of one or more desired attributes.

Pre-Choice Screening

The process of evaluating alternatives or options before making a decision or choice, often using set criteria or principles.

Inductive Reasoning

A logical process in which multiple premises, all believed true or found true most of the time, are combined to obtain a specific conclusion.