Which Decision Rule Requires the Consumer to Rank the Evaluative

question 32

Multiple Choice

Which decision rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion and requires that all brands are first considered on the most important criterion, the second most important, and so on until only one brand remains?

• A) conjunctive
• B) disjunctive
• C) lexicographic
• D) elimination-by-aspects
• E) compensatory

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Definitions:

Rate

The percentage at which interest is charged or paid, or a measure of change over time.

Compound-Interest

Interest on a loan or deposit calculated based on both the initial principal and the accumulated interest from previous periods.

Canada Savings Bond

A financial product offered by the Government of Canada that provides a competitive, fixed interest rate over a specified period.

Redeemed

The act of exchanging a financial security or coupon for cash or the value promised.