Which of the Following Is the Most Common Method of Direct

question 31

Multiple Choice

Which of the following is the most common method of direct measurement of the relative importance of consumers' evaluative criteria?

• A) rank ordering scales
• B) semantic differential scales
• C) constant sum scales
• D) Likert scales
• E) nominal scales

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Definitions:

Financial Accounting

The field of accounting focused on the preparation of financial statements for external users, such as investors and creditors.

Merchandising Businesses

Companies that purchase goods in a finished state and sell them without changing their form, typically involving retail and wholesale entities.

Delta Air Lines

A major American airline known for its extensive domestic and international network.

Gap Inc.

An American worldwide clothing and accessories retailer, known for its portfolio of brands including Old Navy, Banana Republic, and Athleta.