Joanne Is Considering the Purchase of a Microwave Oven and Has

question 59

Multiple Choice

Joanne is considering the purchase of a microwave oven and has four evaluative criteria. For each criterion, she has attached an importance weight ("W") , and each brand is evaluated on its performance on that criterion ("B") . Then a rating is calculated by summing the product of the B's and W's on a criterion for each brand, and the brand with the highest overall rating is chosen. Which type of decision rule is Joanne using?

• A) conjunctive
• B) disjunctive
• C) lexicographic
• D) elimination-by-aspects
• E) compensatory

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Definitions:

Hugo van der Goes

A Flemish painter during the Northern Renaissance, best known for his Portinari Altarpiece.

Wool Trade

A historical economic activity involving the production, distribution, and sale of wool and woolen goods, which was highly significant in medieval Europe.

Bruges

A city in Belgium known for its well-preserved medieval architecture, canals, cobblestone streets, and as a center of commerce and culture during the Middle Ages.

Les Très Riches Heures

Les Très Riches Heures is a highly celebrated illuminated manuscript of the 15th century, known for its detailed and vibrant illustrations, commissioned by the Duke of Berry.