Joseph Is Considering the Purchase of a Computer, and He

question 74

Multiple Choice

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?

• A) affective choice
• B) attitude-based choice
• C) rational choice
• D) attribute-based choice
• E) instrumental choice

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Definitions:

Absolute Advantage

The capacity for a nation, person, corporation, or area to manufacture a product or render a service at a more affordable per-unit expense than what any other party can achieve.

Comparative Advantage

The ability of an entity to produce a good or service at a lower opportunity cost than other entities, leading to specialized production and trade benefits.

Toy Cars

Small-scale replicas of automobiles, typically designed for play or collection.

Dinosaur Figures

Toy replicas of dinosaurs, often used for educational or recreational purposes.