The Minimum Amount That One Brand Can Differ from Another

question 38

Multiple Choice

The minimum amount that one brand can differ from another with the difference still being noticed is referred to as the ______.

• A) discriminatory difference
• B) sensory difference
• C) just noticeable difference
• D) recognition difference
• E) obvious difference

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Definitions:

Reasons-before-refusal Plan

A strategic approach in communication or negotiation where one presents justifications or arguments prior to expressing a refusal.

Denying Claims

The act of rejecting assertions or accusations, often in a legal or business context, asserting that they are untrue or unfounded.

Indirect Strategy

An approach in communication where the main point or request is not directly expressed at the beginning, often used to soften the message.

Avoid Mentioning

To deliberately not talk about or reference something specific.