The Term Used for Percentage of People Who Click Through

question 40

Multiple Choice

The term used for percentage of people who click through a banner ad to the corporate website is known as the _____.

• A) response rate
• B) turnover rate
• C) click-through rate
• D) rating
• E) hits

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Definitions:

Operating Activities

Business activities directly related to the production, sales, and delivery of a company's products and services, reflected in its cash flow.

Investing Activities

Part of cash flow from investing, representing transactions related to the acquisition or disposal of long-term assets and investments other than inventory.

Increase or Decrease in Cash

A measure that reflects the change in cash and cash equivalents held by a company over a period of time.

Income Statement

A financial statement that shows a company's revenues and expenses, resulting in a net profit or loss over a specific period.