Which of the Following Is a Nonmarketing Factor Affecting Consumers

question 58

Multiple Choice

Which of the following is a nonmarketing factor affecting consumers' actual state?

• A) social status
• B) household characteristics
• C) product/brand performance
• D) motives
• E) culture

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Definitions:

Brick-and-mortar

Refers to physical stores or businesses that have a tangible presence in the form of buildings or other structures as opposed to online or virtual spaces.

In-store Pickup Technology

Digital solutions that allow customers to order products online and collect them at a physical retail location.

Omnichannel Consumers

Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.

Big Data Analytics

The process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences, and other useful business information.