Campbell's Soup Used Several Advertising Campaigns That Stressed the Benefits

question 48

Multiple Choice

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

• A) generic problem recognition
• B) selective problem recognition
• C) active problem recognition
• D) inactive problem recognition
• E) primary problem recognition

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Definitions:

Brand

The unique design, symbol, name, or combination thereof that serves to identify and differentiate a product or service from those of competitors.

Design Disruption

Innovative changes in design that significantly alter the market or industry standards.

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.