You Are Tasked with the Responsibility of Developing a Situation-Based

question 46

Essay

You are tasked with the responsibility of developing a situation-based marketing strategy. Explain how you would go about doing that.

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Definitions:

Reinforcements

In psychology, stimuli or events that increase the likelihood of a behavior being repeated.

Operant Conditioning

A teaching technique that involves changing the level of a behavior by applying rewards or punishments.

Classical Conditioning

A process in which learning takes place by pairing two stimuli repeatedly; the response, although initially elicited by the second stimulus, is eventually elicited by the first stimulus alone.

Social Learning

A theory that suggests people learn new behaviors and attitudes through observation and imitation of others.