Marty Is an Action-Oriented Consumer, and He Strives to Express

question 45

Multiple Choice

Marty is an action-oriented consumer, and he strives to express his individuality through his choices. He purchases products and services for the experience they can provide him rather than what they might say about him to others. Which primary motivation is guiding Marty's behavior?

• A) ideals motivation
• B) achievement motivation
• C) self-expression motivation
• D) realist motivation
• E) focused motivation

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Definitions:

Ethical Behaviour

Conduct that is in line with accepted moral norms and values, often characterized by honesty, fairness, and integrity.

Ethical Issues

Moral challenges that arise in professional and personal contexts, requiring individuals or organizations to choose actions that align with ethical standards.

Global Context

The consideration of the larger international or worldwide environment in decisions, strategies, and operations.

Ethical Standards

Principles that guide conduct and decision making based on notions of right and wrong.