Examlex
Pamela is a consumer who is guided in her choices by her beliefs and principles rather than by feelings or desire for social approval. She tends to purchase products based on functionality and reliability. Which primary motive is guiding Pamela's behavior?
Cost Differences
Variations in the cost of producing or providing goods and services, often influenced by factors such as location, materials, and labor.
Discounts
Discounts are reductions from the normal cost of goods or services, often offered to prompt sales, reward customers, or clear out inventory.
Price Discriminate
The strategy of selling the same product to different customers at different prices based on their willingness to pay.
Discount Coupons
Vouchers or codes that offer a rebate or reduction on the price of goods or services.
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