Which VALS Segment of Consumers Comprises Successful, Sophisticated, Active, Take-Charge

question 60

Multiple Choice

Which VALS segment of consumers comprises successful, sophisticated, active, take-charge people with high self-esteem and abundant resources who are driven by a mix of motivations?

• A) Achievers
• B) Makers
• C) Innovators
• D) Thinkers
• E) Experiencers

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Definitions:

Microsoft Account

A single sign-on service from Microsoft that allows access to a range of personal and professional services and software.

Start Menu

A feature in the Windows operating system that allows users to access programs, files, and settings.

User Account Icon

A graphical representation or avatar that identifies a user's account on a computer or online service.

Microsoft Account

A single sign-in service from Microsoft that provides access to a wide range of services and applications, including Windows, Office, and OneDrive.