Which VALS Segment Consists of Consumers Who Are Strongly Traditional

question 74

Multiple Choice

Which VALS segment consists of consumers who are strongly traditional, conservative, and motivated by ideals?

• A) Achievers
• B) Makers
• C) Believers
• D) Experiencers
• E) Innovators

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Definitions:

Penetration Pricing

A pricing strategy that involves setting a low price for a new product in order to attract customers and gain market share quickly.

Market Share

The percentage of an industry's total sales that is earned by a particular company over a specified time period.

Initial Price

The original cost or price of a good or service when it is first offered for sale, often used as a baseline for pricing strategies.

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted, used to cover fixed costs and contribute to profit.