Duane Is Attempting to Determine Consumers' Attitudes Toward His Restaurant

question 66

Multiple Choice

Duane is attempting to determine consumers' attitudes toward his restaurant by asking them their beliefs about how his restaurant performs on several attributes, such as price, ambience, quality of the food, and friendliness of service. Consumers can rate his restaurant with a score of 1 to 7 for each of these attributes, with 7 being the highest. Duane adds up the scores to see how he performs, using the assumption that a higher total is better. At a basic level, which type of model is Duane using?

• A) multiattribute attitude model
• B) cognitive assessment model
• C) belief assessment model
• D) summation model
• E) attribute heuristic model

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Definitions:

Little Bighorn

The site of the 1876 Battle of the Little Bighorn, also known as Custer's Last Stand, where Lakota Sioux, Northern Cheyenne, and Arapaho forces defeated the 7th Cavalry Regiment of the U.S. Army.

White Settlement

Traditionally refers to areas predominantly inhabited and governed by white populations, especially in contexts of historical colonization and expansion.

Indian Victory

Indian Victory refers to a successful outcome for Native American tribes or groups in battles or conflicts against colonial or federal forces, often within the context of resistance to European colonization or U.S. expansion.

Interstate Commerce Commission

The first federal agency in the United States, established in 1887, to regulate railroads and later other modes of transportation, ensuring fair rates and eliminating discriminatory practices.