For Years, American Automobiles Did Not Have the Level of Quality

question 36

Multiple Choice

For years, American automobiles did not have the level of quality that foreign, particularly Japanese, automobiles had. However, that has changed, and most automobiles built in the United States have comparable or superior quality compared with imports. Consumers' attitudes are slow to change, however, and marketers must use which strategy to change the cognitive component of consumers' attitudes?

• A) change beliefs
• B) shift importance
• C) add beliefs
• D) change ideal
• E) change feelings

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Definitions:

M/M/1 Model

is a type of queueing model used in operations research to describe systems with a single server, where arrivals are determined by a Poisson process and service times have an exponential distribution.

First Customers

The initial group of buyers or users who purchase or adopt a product or service shortly after its launch.

Independent Arrival

The concept in queueing theory where the arrival of customers or entities is not influenced by previous arrivals.

Large Population

Refers to a substantial number of units or individuals within a specified area or group, often used in statistical analysis and sampling.