In an Attempt to Alter Consumers' Cognitive Component of Their

question 64

Multiple Choice

In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was added on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?

• A) change beliefs
• B) shift importance
• C) add beliefs
• D) change ideal
• E) change feelings

---

Definitions:

Sociobiologists

Scientists who study the biological basis of social behavior in animals and humans, exploring how evolution has shaped behaviors in the context of survival and reproduction.

Evolutionary Images

Visual representations or concepts that have evolved over time to convey or symbolize particular biological or cultural ideas.

Sexually Promiscuous

Engaging in sexual activities with multiple partners without engaging in a committed relationship.

Sociobiologist

A scientist who studies the biological aspects of social behavior, often focusing on the evolutionary basis for such behaviors.