The Owner of a Local Restaurant Wants to Enhance Consumers

question 89

Multiple Choice

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective?

• A) Change consumers' beliefs about attributes of his restaurant.
• B) Use positive music in his advertisements so that, over time, consumers will transfer the positive affect associated with the music to the restaurant.
• C) Convince consumers that an attribute for which this restaurant is strong is more important than other attributes consumers consider for this product category.
• D) Inform consumers that delivery is now available.
• E) Offer coupons to get consumers to visit the restaurant.

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Definitions:

Quick Ratio

A measure of a company's ability to meet its short-term obligations with its most liquid assets, excluding inventories.

Financing Activities

Transactions and business activities that result in changes in the size and composition of the equity capital and borrowings of an entity.

Price-To-Book Ratio

A financial ratio used to compare a company's current market price to its book value, indicating the market's valuation of the company relative to its equity value.

Earnings Yield

The inverse of the price-to-earnings ratio, representing the earnings per share divided by the price per share.