Which Type of Appeal Uses the Threat of Negative (Unpleasant)

question 88

Multiple Choice

Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered?

• A) one-sided message
• B) two-sided message
• C) fear appeals
• D) humorous appeals
• E) comparative ads

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Definitions:

Novice

A person who is new to the circumstances, work, etc., possessing little experience or skills in a particular field or activity.

Childhood Amnesia

The phenomenon where adults are unable to recall episodic memories from their early childhood, typically before age 3-4.

Elaboration

The addition of more detail to a concept, idea, or instruction, often to facilitate understanding or retention.

Eyewitness

is an individual who directly observes an event and can provide a first-hand account of it.