Which of the Following Statements Is FALSE Regarding Humorous Appeals

question 19

Multiple Choice

Which of the following statements is FALSE regarding humorous appeals?

• A) Ads built around humor appear to increase attention to the ad.
• B) The overall effectiveness of humor is generally increased when the humor relates to the product or brand in a meaningful way.
• C) Humorous ads are low risk because they tend to translate well across situations and cultures.
• D) Companies have been successful using humor that is only loosely tied to the product.
• E) Ads built around humor appear to increase liking of the ad.

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Definitions:

Prejudice

Preconceived opinion or bias against an individual or group without just grounds or before obtaining adequate knowledge.

Direct Foreign Investment

Investments made by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.

Global Corporations

Global corporations are large businesses that operate and provide their products or services across multiple countries, influencing global trade and economy.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task, such as a new project or any other business activity.