Which Type of Ad Directly Compares the Features or Benefits

question 31

Multiple Choice

Which type of ad directly compares the features or benefits of two or more brands?

• A) one-sided message
• B) two-sided message
• C) fear appeal
• D) third-party endorsement
• E) comparative ad

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Definitions:

Persona

The outward character or role that a person presents to the world, often a consciously created identity that may differ from one's true self.

Mask

An object typically worn on the face for protection, disguise, performance, or entertainment.

Collective Unconscious

A concept in psychoanalytic theory referring to a part of the unconscious mind shared among beings of the same species containing universal experiences.

Memories

The mental faculty for recalling or recognizing previous experiences or information.