Instead of Featuring Any Functional Benefits of the Product or Brand

question 30

Multiple Choice

Instead of featuring any functional benefits of the product or brand in ads for the iPod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white iPod MP3 player. Which type of advertising appeal does this illustrate?

• A) one-sided message
• B) two-sided message
• C) testimony
• D) value-expressive appeal
• E) utilitarian appeal

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Definitions:

Biological Grounds

Basis or reasons that are rooted in biological factors or processes, often used in the context of explaining natural phenomena or justifying certain behaviors on the basis of genetics or evolutionary biology.

Genetic Disposition

An individual's likelihood of developing certain conditions or traits based on their genetic makeup.

IQ Test

A standardized test designed to measure human intelligence and cognitive abilities in comparison to an average population.

Genetic Disposition

The inherited qualities or tendencies influenced by an organism's genes that can affect various aspects of its phenotype, including health, physical characteristics, and behaviors.