Duane Is Attempting to Determine Consumers' Attitudes Toward His Restaurant

question 66

Multiple Choice

Duane is attempting to determine consumers' attitudes toward his restaurant by asking them their beliefs about how his restaurant performs on several attributes, such as price, ambience, quality of the food, and friendliness of service. Consumers can rate his restaurant with a score of 1 to 7 for each of these attributes, with 7 being the highest. Duane adds up the scores to see how he performs, using the assumption that a higher total is better. At a basic level, which type of model is Duane using?

• A) multiattribute attitude model
• B) cognitive assessment model
• C) belief assessment model
• D) summation model
• E) attribute heuristic model

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Definitions:

Technological Trends

Current and emerging developments in technology that influence various industries and aspects of society.

Resource Capabilities

The assets, skills, and competencies that an organization possesses, enabling it to execute strategies and achieve objectives.

Corporate Strategy

The overarching plan and direction an organization follows with the aim to achieve significant business goals and gain competitive advantage.

Long-term Growth

The sustained increase in value, productivity, or size over an extended period, often viewed as a sign of health and prosperity within economies or businesses.