Examlex
Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior?
Ethical Behaviour
Conduct that is aligned with accepted principles of right or wrong governing the professional and personal actions of an individual or group.
Ethical Dilemma
A situation where an individual faces a choice between two or more morally right or acceptable courses of action that are in conflict.
Clear Right
An unequivocal entitlement or permission, often established by law or custom, that is not subject to conditions or restrictions.
Cultural Relativism
The principle that an individual's beliefs and activities should be understood based on that person's own culture.
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