Which of the Following Is FALSE Regarding the Central Route

question 20

Multiple Choice

Which of the following is FALSE regarding the central route to persuasion in the elaboration likelihood model?

• A) Consumers exhibit high involvement with the product, message, or decision.
• B) Consumers exhibit strong attention focused on central, product-related features and factual information.
• C) Consumers experience conscious thoughts about product attributes and use outcomes.
• D) Persuasion operates through classical conditioning.
• E) Persuasion generally alters product beliefs.

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Definitions:

Tacit Knowledge

The kind of knowledge that is difficult to transfer to another person by writing it down or verbalizing it.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using knowledge.

Standardized IQ Tests

Tests designed to measure intelligence in a consistent and uniform manner across different populations, allowing for the comparison of intellectual abilities.

School Performance

A measure of a student's academic achievement or progress within their educational institution.