In Which Type of Ad Does a Person, Generally a Typical

question 11

Multiple Choice

In which type of ad does a person, generally a typical member of the target market, recount his or her successful use of the product, service, or idea?

• A) single message
• B) two-sided message
• C) comparative ad
• D) testimonial ad
• E) demonstration

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Definitions:

Product Differentiation

Differentiating a product or service to enhance its appeal to a certain demographic within the market.

Differentiated Oligopoly

An oligopoly in which firms produce a differentiated product.

Soft Drink Industry

A sector of the beverage industry that manufactures, markets, and sells nonalcoholic beverages such as sodas, iced teas, and energy drinks.

Aluminum Industry

The sector of the economy that involves the extraction, production, and processing of aluminum, a lightweight and durable metal used in various applications.