Which of the Following Is TRUE Regarding Value-Expressive Versus Utilitarian

question 62

Multiple Choice

Which of the following is TRUE regarding value-expressive versus utilitarian appeals?

• A) Utilitarian appeals attempt to build a personality for the product or create an image of the product user.
• B) Utilitarian appeals are most effective for functional products.
• C) Products serve either a utilitarian purpose or a value-expressive purpose, but not both.
• D) For value-expressive products, banner ads on websites serve primarily to transport consumers to the more detailed target ads or sites.
• E) All of the above are true.

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Definitions:

Hormones

Biochemical substances produced by glands that travel in the bloodstream to regulate bodily functions.

Relaxation Response

The physiological changes in the body that occur when a person engages in techniques that trigger a state of relaxation, counteracting stress responses.

Technique

A specific way of carrying out a particular task, often implying a skillful or efficient method.

Problem-focused

A coping strategy that aims to tackle the source of stress directly.