A Consumer's Tendency to Initially React to a New Product

question 67

Multiple Choice

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____.

• A) for modeling
• B) for assertion
• C) for consistency
• D) to categorize
• E) none of the above

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Definitions:

Transnational

Extending or operating across national boundaries, often used to describe companies, organizations, or activities that are not confined to a single country.

Foreign Subsidiaries

Entities that are owned or controlled by a parent company but are located in a different country.

Joint Ventures

Business arrangements in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.

Corporate Codes

Guidelines and policies established by companies to govern behavior, ethics, and practices within their organizations.