Which of the Following Is NOT an Advertising Tactic Used

question 12

Multiple Choice

Which of the following is NOT an advertising tactic used to communicate brand personality?

• A) celebrity endorsers
• B) user imagery
• C) length of the ad
• D) tone of the ad
• E) type of media outlet

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Definitions:

Cognitive Dissonance Theory

A psychological theory that suggests discomfort arises from holding two conflicting beliefs, leading individuals to change their attitudes or beliefs to reduce the dissonance.

Contemptuous

Showing a strong feeling of disdain or scorn for someone or something.

Asch Line-length Experiment

A psychological experiment by Solomon Asch that demonstrated the influence of group pressure on conformity, particularly in the assessment of line lengths.

Confederates

Individuals who are aware of the experiment's purpose and work with the researcher to simulate a social situation in order to manipulate the experimental setting, but are presented to participants as fellow participants.