A Consumer Who Buys a Product Because a Close Friend

question 17

Multiple Choice

A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.

• A) modeling
• B) independence
• C) causation
• D) ego-defense
• E) none of the above

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Definitions:

Framing

The way information is presented or an issue is positioned, which can influence perceptions, attitudes, and decisions.

Persuasion

The act of convincing others to adopt a certain belief or follow a particular course of action through argument, appeal, or rationale.

Appropriateness

The quality of being suitable, proper, or fitting for a particular context, purpose, or situation.

Team-Based Environments

Workplace settings that rely heavily on collaborative efforts among team members to achieve common goals.