Which of the Following Is TRUE Regarding Consumers Who Are

question 63

Multiple Choice

Which of the following is TRUE regarding consumers who are highly involved in a specific product category?

• A) They are more likely to pay attention to relevant marketing messages.
• B) They are more likely to engage in analytical reasoning to process and learn new information.
• C) They are more likely to seek out information from numerous sources prior to a decision.
• D) They are more likely to act as opinion leaders.
• E) All of the above are true.