Regulatory Focus Theory Suggests That ____

question 66

Multiple Choice

Regulatory focus theory suggests that ____.

• A) consumers will react differently depending on which broad set of motives is most inconspicuous
• B) when prevention-focused motives are less salient, consumers seek to avoid negative outcomes
• C) when promotion-focused motives are less salient, consumers seek to gain positive outcomes
• D) consumers will react differently depending on which broad set of motives is most salient
• E) when promotion-focused motives are most salient, consumers are less eager and less risk-seeking decision makers

---

Definitions:

Dopamine D-2 Receptors

Specific protein sites in the brain that dopamine binds to, influencing movement, motivation, and pleasure.

Antipsychotic Drugs

Medications used to treat psychiatric conditions by altering brain chemistry, specifically for managing psychosis.

Serotonin

A neurotransmitter that plays a key role in modulating mood, anxiety, and happiness.

Agranulocytosis

A rare but serious condition involving a severe reduction in the number of granulocytes, a type of white blood cell, leading to increased vulnerability to infections.