When Honda Introduced Its Odyssey Mini-Van, Its Advertising Merely Claimed

question 65

Multiple Choice

When Honda introduced its Odyssey mini-van, its advertising merely claimed, "It's the Honda of mini-vans." This is an example of _____.

• A) brand leverage
• B) brand generalization
• C) brand discrimination
• D) brand substitute
• E) brand complement

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Definitions:

Fixed Cost

Expenses that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.

Color Dyes

Chemical substances used to impart color to various materials, including textiles, hair, and paper.

Variable Cost

Expenses that vary directly with the level of production or sales, such as raw materials and labor costs.

Electricity Costs

Expenses incurred due to the consumption of electricity in a business's operations.