Brand Image Refers to the Semantic Memory of a Brand

question 66

True/False

Brand image refers to the semantic memory of a brand.

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Definitions:

Theory of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—to oneself and others, and understand that others have beliefs and perspectives different from one’s own.

Empathy

The ability to understand and share the feelings of another, putting oneself in another's shoes emotionally.

Observational Learning

Learning that occurs by watching the actions and outcomes of others' behavior, rather than through direct experience.

Modeling

A learning process where individuals learn and replicate behaviors by observing and imitating others.