_____ Is(are) the Use of Previously Stored Experiences, Values, Attitudes

question 72

Multiple Choice

_____ is(are) the use of previously stored experiences, values, attitudes, beliefs, and feelings to interpret and evaluate information in working memory as well as to add relevant previously stored information.

• A) Maintenance rehearsal
• B) Chunking
• C) Elaborative activities
• D) Conceptualization
• E) Conditioning

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Definitions:

FAB

An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.

SELL Sequence

A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.

Business Proposition

An offer or plan proposed by a business to provide certain products or services with the aim of generating value or profit.

Marketing Plan

A comprehensive document outlining a company's strategy for promoting and selling its products or services to its target market.