In Which Situation Is the Likelihood of an Individual Seeking

question 51

Multiple Choice

In which situation is the likelihood of an individual seeking an opinion leader high?

• A) high product/purchase involvement and low product knowledge
• B) high product/purchase involvement and high product knowledge
• C) low product/purchase involvement and low product knowledge
• D) low product/purchase involvement and high product knowledge
• E) low product/purchase involvement and either high or low product knowledge

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Definitions:

Ingroup Bias

The bias towards giving preference to people within one's own group over those from outside groups.

Enhance Performance

The process of improving or augmenting the effectiveness, efficiency, or quality of an action or function.

Violin Player

An individual who plays the violin, a four-stringed musical instrument played with a bow.

Audience

A group of individuals who actively listen, view, or read any form of communicative work.