Ron Owns a Small Retail Establishment and Is Seeking Your

question 18

Multiple Choice

Ron owns a small retail establishment and is seeking your advice regarding getting shoppers' attention in the store. What should you recommend to Ron to help him get shoppers' attention?

• A) Ron should use cool colors, such as blues and grays, for displays.
• B) Ron should not use large displays because that can overwhelm shoppers.
• C) Ron should use warm colors, such as reds and yellows, because they are more arousing than cool colors.
• D) Ron should use displays with as much information as possible because shoppers will be able to attend to all of it.
• E) Ron should not use displays with moving parts because they will distract shoppers.

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Definitions:

Physical Dependence

A physiological state of adaptation to a substance, marked by the emergence of withdrawal symptoms when the substance is reduced or stopped.

Withdrawal Symptoms

Physical or psychological symptoms that occur after stopping or reducing the intake of a substance (such as drugs or alcohol) on which the body has become dependent.

Stimulants

Drugs that increase the functioning of the nervous system.

Nervous System

The complex network of nerves and cells that transmit signals between different parts of the body, enabling coordination, sensation, and response to internal and external environments.