Which of the Following Statements Is TRUE Regarding Stimulus Position

question 60

Multiple Choice

Which of the following statements is TRUE regarding stimulus position and attention with respect to advertising?

• A) Position effects in advertising are the same regardless of the medium used.
• B) Ads on the left-hand page receive more attention than those on the right based on how we peruse magazines and newspapers.
• C) For U.S. readers, high-impact zones in print ads and other print documents tend to be more toward the top and left of the ad.
• D) In online contexts, horizontal banners attract more attention than vertical banners.
• E) In television, the probability of a commercial being viewed and remembered increases as it moves from being the first to air during a break to the last to air.

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Definitions:

fMRI

Functional Magnetic Resonance Imaging, a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.

Neuromarketing Technique

A marketing approach that uses neuroscience and psychological principles to influence consumer behavior and enhance marketing strategies.

Oxygenated Blood

Blood that has been enriched with oxygen through the process of respiration in the lungs and is ready to be delivered to the body.

Infrared/Near-Infrared

A spectrum of light and radiation that is not visible to the human eye, adjacent to the red end of the visible spectrum, used in various technologies.