For a Period of Time, Energizer Batteries Used Mock Commercials

question 4

Multiple Choice

For a period of time, Energizer batteries used mock commercials for seemingly boring, mundane products. A few seconds into the mock commercial, viewers heard the distinctive drumbeat of the Energizer Bunny before it marched across the screen. Several viewers said that when they heard the drums, they looked at and attended to the commercial because they liked the bunny. However, over time, viewers stopped paying attention to the commercial. What theory suggests that if a stimulus doesn't change, over time we adapt or habituate to it and begin to notice it less?

• A) adaptation level theory
• B) dual-coding theory
• C) expectation theory
• D) wear-out theory
• E) over-exposure theory

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Definitions:

Medial Geniculate

Part of the thalamus involved in the auditory pathway, acting as a relay station for sound information to the auditory cortex.

Primary Auditory Cortex

The region of the brain responsible for processing auditory information, located in the temporal lobe.

Ventral Medial Geniculate Nucleus

The ventral medial geniculate nucleus is a part of the auditory thalamus involved in the processing and relaying of auditory information from the ears to the auditory cortex of the brain.

Inputs

Signals or data received by a system, which are then processed to generate an output.