Any Communication or Activity That Implies, or from Which One

question 20

Multiple Choice

Any communication or activity that implies, or from which one could reasonably infer, that an organization is associated with an event, when in fact it is not, is known as _____.

• A) gorilla marketing
• B) tangential marketing
• C) stealth marketing
• D) ambush marketing
• E) product placement

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Definitions:

Magnetic Pulses

Used in the context of transcranial magnetic stimulation, these are electromagnetic pulses that stimulate specific areas of the brain to treat depression and other disorders.

Lobotomy

A psychosurgical procedure once used to calm uncontrollably emotional or violent patients. The procedure cut the nerves connecting the frontal lobes to the emotion-controlling centers of the inner brain.

Egas Moniz

António Egas Moniz was a Portuguese neurologist and the developer of cerebral angiography, as well as a Nobel Laureate for his work on prefrontal leucotomy.

Surgical Procedure

A medical operation undertaken to repair, remove, or replace a part of the body, often involving incisions.