Examlex
With respect to advertising, _____ can involve themes designed to encourage current owners to talk about the brand or prospective owners to ask current owners for their impressions.
Cognitive Dissonance
The psychological unease felt when a person simultaneously holds conflicting beliefs, ideas, or values.
Operant Conditioning
A learning process in psychology that uses rewards and punishments to modify behaviors.
Classical Conditioning
A learning process in which an originally neutral stimulus becomes associated with a specific response due to pairing with a stimulus that naturally evokes that response.
Implicit Personality Theory
Sets of assumptions about how different types of people, personality traits, and actions are related to each other.
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